About The Cowboy Trail Along the foothills of Alberta’s Rocky Mountains is a narrow band of mixed forests and grasslands known for its moderate climate, a wide variety of wildlife species and broad ecological diversity. This attracted First Nations peoples to the area hundreds of years ago. Alberta ranching families first settled the territory in the 1880s and transformed the rolling grasslands into cattle country. Today, communities along this corridor are linked together by The Cowboy Trail, a ribbon of pavement extending form Cardston to Mayerthorpe. The Old West is still evident in the art, history, food, hospitality, and culture of the foothills residents. Along the way, you’re likely to see cowboys out herding cattle, sometimes right along the highway, and families out for a horseback ride. There’s plenty to do along The Cowboy Trail. Stay at a guest ranch or working ranch. Experience a trail ride with an outfitter into some of Alberta’s prettiest country. Take in a rodeo, cowboy festival or a pow-wow for a day. The western spirit comes alive in the small communities along the trail with special cowboy-flavoured events. Enjoy western hospitality up close and become part of the community while you enjoy a pancake breakfast, watch a small-town parade, shop for local crafts and western antiques, or cheer during a rodeo. Listen to poets celebrate the western way of life or watch native dancers move to the beat of a drum. Stay an extra night at a bed-and-breakfast and watch dawn break on the eastern slopes. Now is the time to saddle up and drive The Cowboy Trail! For a complimentary brochure, map of the area or more information, please call Toll Free: 1-866-627-3051 Executive Director - Malcolm Anderson The Cowboy Trail Tourism Association is pleased to announce the recruitment of Malcolm (Mal) Anderson to the position of Executive Director. Mal has 35 years of experience in the tourism and hospitality industry and has a strong passion for Alberta’s western heritage and our cowboy tourism adventures. A third generation Albertan, Mal grew up in Calgary and graduated from the Southern Alberta Institute of Technology in Hotel Administration. He was involved in a number of hotel management positions before going to Jasper to work with the Charlton family as the General Manager for the Chateau Jasper for 18 years. While in Jasper, Mal was heavily involved in the community and served on a number of National Park committees and provincial tourism groups. He was also instrumental with the startup and the success of the Ski Jasper consortium, marketing Jasper as a destination to the international marketplace. Mal moved to High River, Alberta in 2003 to be closer to the western lifestyle that he and his wife Linda both enjoy. While downhill skiing is still a passion, Mal is a very keen horseman and enjoys the opportunity to help friends with their ranching operations. He is a member of the Working Ranch Cowboys Association and enjoys their competitions as well as the world of Western Art and the history of western Canada. The opportunity to become a part of the Cowboy Trail Tourism Association is a “dream comes true” for this Albertan who wants to make a significant contribution to the Western Heritage of which he is so passionately proud. Contact: The Cowboy Trail Tourism Association P.O. Box 5245, High River, Alberta, Canada, T1V 1M4 Ph: (403) 652-7010 Fax:(403)652-5907 Toll Free Phone: 1-866-627-3051 E-mail: cowboytrail@telus.net © 2005 The Cowboy Trail Tourism Association